The story of a shy randoseru craftsman who was "discovered" as a "next generation female leader"

「次世代の女性リーダー」として"発掘"された、シャイなランドセル職人の話

Ayumu Shimoda, a school bag craftsman at Tsuchiya Bag Manufacturing, has been selected in the individual category of the WE CHANGE AWARDS 2025, an award given by social economic media outlet NewsPicks to recognize the next generation of female leaders.

Shimoda was so embarrassed that he said, "I can't believe it's me," that his colleagues and superiors rushed to the award ceremony to support him. What kind of changes did Shimoda's modest challenge bring about in the workshop?

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