Pick Up

The story of a shy randoseru craftsman who was "discovered" as a "next generation female leader"

July 4, 2025 │Harisley Official Note

Ayumu Shimoda, a school bag craftsman at Tsuchiya Bag Manufacturing, has been selected in the individual category of the "WE CHANGE AWARDS 2025," an awards program organized by social economic media "NewsPicks" to recognize the next generation of female leaders.

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土屋鞄製造所 ハリズリー 土屋鞄のランドセル
The dream I wrote down 10 years ago was to open a school bag shop. The reason I wear the same uniform as my mother and work in the store
|ハリズリー公式note
That was the dream of Suzuki Riru, a third-grader at elementary school at the time. Now she works at the Tsuchiya Bag store, alongside her mother. Why did the two,... Read more...
バンコクから車で4時間。宝石の聖地で出会った「職人技」と、買い付けの舞台裏ータイ編ー｜偏愛採集
A four-hour drive from Bangkok. Discover the craftsmanship and behind-the-scenes purchasing process in the jewellery mecca of Thailand | Favorite Collection
|ハリズリー公式note
How exactly are gemstones, the lifeblood of jewelry, selected and delivered to Japan? This time, BIZOUX gem hunters will take you behind the scenes of their purchasing in Chanthaburi, Thailand. Read more...
世界最大級の展示会で、たった一石の「運命」を追い求めた3日間 ー香港編 ー｜偏愛採集
Three Days Pursuing the "Fate" of a Single Stone at One of the World's Largest Exhibitions - Hong Kong Edition - | Favorite Collection
|ハリズリー公式note
We take a look behind the scenes at how BIZOUX gem hunters trust their instincts to choose the gems that move them, choosing from tens of thousands of gemstones. What... Read more...
江戸切子　TSUCHIYA
What is the origin of Edo Kiriko's "patterns"? Tsuchi-ya gives special lecture to third grade elementary school students at Sacred Heart Girls' School
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"TSUCHI-YA" is a specialty store that handles glassware such as Edo Kiriko. A special lesson on "patterns" was held for third grade elementary school students at Sacred Heart Girls' School.... Read more...
CEREALTALK
Why is a 30-second Super Bowl ad worth $8 million?
|CEREALTALK
The Super Bowl, which determines the No. 1 football team in the United States, is America's biggest sporting event, with over 100 million viewers annually. Companies spend large amounts of... Read more...
ハリズリー　土屋鞄製造所
Can a 20-year-old bag really be repaired? We asked a veteran craftsman with 19 years of repair experience
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As part of Tokyo's fashion designer training program, Twelve creators active at the forefront of design visited Tsuchiya Bag Manufacturing and spoke with repair craftsmen. Read more...
CEREALTALK
How D2C brands can win in legacy markets, learning from Goodles, which achieved $70 million in sales in three years
|CEREALTALK
A startup brand is rapidly expanding its market share in a legacy market dominated by large corporations. This strategy may seem foolhardy, but it's the macaroni and cheese brand Goodles... Read more...
土屋鞄製造所 クリエイティブ ハリズリー公式note
Ask Tsuchiya Kaban's chocolate expert, "Choco Uncle." This Valentine's Day, "We recommend eating stories." | Favorite Collection
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Yasunori Morita of Tsuchiya Bag Manufacturing is known as "Chocolate Uncle" for his love of chocolate. He is also a certified chocolate expert, and we asked him to introduce his... Read more...
BIZOUX ビズー
The "attachment" that resides in stored jewelry: We explore this complex emotion with researchers
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A pendant inherited from a loved one, or a birthstone ring purchased as a reward for yourself, are treasures filled with many memories. Recent research suggests that the emotion of... Read more...
CEREALTALK
How did Harry's, the D2C razor brand, grow to a 100 billion yen sales scale?
|CEREALTALK
Harry's was founded in 2013 as a D2C brand of men's shaving products and has been a leading brand in the D2C industry. Since around 2020, the company has been... Read more...
クラフトチョコレートブランドMinimalとハリズリーのおいしい関係｜つくり手も、つかい手も、豊かに。
The delicious relationship between craft chocolate brand Minimal and Harrisley - enriching for both makers and users.
|ハリズリー公式note
Minimal is a craft chocolate brand that is one of the investments of the Harrisley Group. We spoke with Takashi Yamashita, founder and CEO of Minimal, about his passion for... Read more...
売上120億円まで成長した日焼け止めブランド「Vacation」のノスタルジアマーケティング
Nostalgia marketing for the sunscreen brand "Vacation," which has grown to 12 billion yen in sales
|CEREALTALK
With the Y2K epidemic worldwide and the Heisei revival boom in Japan, nostalgia became a major trend. In the United States, retro items were gaining attention, and the sunscreen brand... Read more...