The 2026 Super Bowl took place on February 8th (February 9th Japan time). The Super Bowl, which determines the No. 1 American football team in the United States, is America's biggest sporting event, with over 100 million viewers annually.
This year's viewership was 125 million, down slightly from last year's 127.7 million, but it still recorded the second-highest viewership in history, demonstrating the excitement surrounding the event as a national event in the United States.
A distinctive feature of the Super Bowl is that there are multiple exciting aspects to the event beyond the game results. For example, the halftime show between games always features a spectacular live performance by an artist who could be considered the face of the year, and the selection of performers and the production are also hot topics. This year, Bad Bunny performed, drawing attention for his appeal for love instead of division.
Another exciting aspect of the Super Bowl is the commercials that air during the game. Each company spends a large amount of money to create special commercials for this day. These elaborate commercials always become a hot topic among viewers, with rankings being created by various media outlets and teasers being aired on morning news programs.
Super Bowl commercials offer businesses a golden opportunity to generate organic buzz and engagement not just for 30 seconds on the day, but for days before and after.