The "alpha" generation refers to those born after 2010. Skincare products aimed at this generation (those under the age of 15) are currently attracting attention.
What makes it different from previous teen skincare products is that members of Generation Alpha are starting to launch brands based on what they truly want. CEREAL TALK also introduced "Sincerely Yours," launched by 15-year-old Salish Matter, and "YES DAY," launched by 13-year-old Coco Granderson.