At Tsuchiya Kaban, our retail staff prioritize conveying the "story behind the product" over simply "selling things."
As an SPA (Specialty store retailer of Private label Apparel), we handle everything from planning and manufacturing to sales.
To provide customers with "unforgettable experiences," our stores have a deeply ingrained culture of "learning mechanisms" that drastically enhance product understanding, with two main types of learning opportunities.
In this article, we'll introduce the "Product Briefing Session," where everyone company-wide learns comprehensively, and a behind-the-scenes look at the "Product Discussion Session," where a small group delves into products with designers. The discussion sessions, in particular, are highly passionate and so popular within the company that they're often called "always amazing!"
We'll explore how Tsuchiya Kaban's sales staff deepen their understanding of products and grow as sales professionals.