This spring, as it marked its 7th anniversary, “grirose,” a randoseru (school bag) brand developed by Tsuchiya Kaban, held its very first “Graduation Ceremony for the First Generation.”
Hinako Niina from the grirose Sales Promotion Planning Division led the planning, design, and operation of this event.
What supported her through the trial and error of this unprecedented project was a certain “teaching from Kendo.” We take a behind-the-scenes look at how she approached this project full of firsts, while applying that same spirit to her daily work.