ATTITU, developed by Tsuchiya Kaban Seisakusho Co., Ltd., which operates under the concept of "making 'there is no right answer' the new standard," will open its first directly managed store in Kamakura, Kanagawa Prefecture on April 4, 2026. The store will be located on the second floor of the TSUCHIYA KABAN Kamakura store and will serve as a base where customers can experience the world of ATTITU. In addition, eight new designs, mainly backpacks, will be released from April 3, and shoes will also be added to the lineup.
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